How to Use the Holidays to Recharge and Find Inspiration

How to Use the Holidays to Recharge and Find Inspiration

I’ve always been a bit of a Grinch. The more people want me to be excited about the holidays, the more hostile I tend to become, which has led to a steep decline in party invitations in my life. As it turns out, being the Grinchy curmudgeon who likes to make 10-minute speeches about the commercialization of the holidays does not make you popular, which is information I could have used twenty years ago.

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How to Find Inspiration for Your Next Book

How to Find Inspiration for Your Next Book

Jeff SomersIntermediateMindsetWriting Craft

The answer for a lot of writers is “I don’t know.” And, frankly, that’s a legitimate answer. Many of us started writing when we were young out of a natural instinct, a desire to tell stories, and an innate love of language and words. Even if we’ve tried to analyze our process, chances are we don’t know as much about our inner lives as we might like. There’s a reason a lot of writers refer to “the muse,” a mysterious source of ideas and inspiration: Whatever subconscious process goes on to deliver ideas to us often seems like a message from beyond, some kind of cosmic beam we’re somehow tuned into.

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Comparable Titles: Knowing Your Place on the Bookshelf

Comparable Titles: Knowing Your Place on the Bookshelf

Whether you’re talking to agents, editors, or publicists, one of the critical elements in any promo plan is “comparable titles” also known as comps or comp titles. At some point in your publishing career, you will face this dreaded challenge. Traditional publishing leans heavily on them to minimize their exposure and shorten lead times, but even self-publishing uses them for publicity and market expansion.

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How to Organize a Successful DIY Book Tour

How to Organize a Successful DIY Book Tour

When my first novel, Lifers, published, I made almost zero plans to promote it. I thought that promoting the book was the publisher’s responsibility, so I basically settled in for a nap and waited for the royalty checks to come in (spoiler alert: this didn’t work). Then, a few weeks later, Lifers received a capsule review in The New York Times Book Review. My wife and I ran out and bought every copy of the paper we could find, and I settled back to take a longer nap and waited for even larger royalty checks to arrive.

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How to Use Media Hooks to Snag the Right Kinds of Attention

How to Use Media Hooks to Snag the Right Kinds of Attention

Imagine your phone is ringing at this moment. You answer it and on the other end, an eager television producer or magazine columnist or documentary filmmaker asks if you’d be interested in talking about your work to a few hundred thousand strangers. Who doesn’t love free publicity, amIright? That’s a hell of an opportunity and one that would absolutely put your work into new hands you’d never otherwise reach.

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The Ultimate Guide to Launching an Author Podcast

The Ultimate Guide to Launching an Author Podcast

Jeff SomersIntermediatePlatformPresenceReader Engagement

A good rule of thumb for any self-promoting author (or any creative trying to cut through the noise) is to lean into your natural skill set. For example, I like to talk. I like to talk a lot. I go from zero to pontificating within moments. I like talking so much I talk to myself—to a disturbing degree.

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